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Evenses – In-house training & social advertising

  • Goals: set up social advertising + give in-house training so that activities can be continued in-house + analyse and optimize other channels.
  • KPI’s: Awareness & leads
  • Channels: Facebook & Instagram
  • Tools: Facebook business manager, Zapier and Mailjet.
  • Strategy: Test multiple strategies and content pieces. Automated lead generation flow from Facebook lead ads via Zapier to Mailjet (including a automated mailflow).
  • Details: created a successful lead generation flow with a campaign that resulted in <€1,- CPL. Next to that the management and campaign creation can be done in-house now!


Category In-house training, Marketing automation, Social advertising

Date June 16, 2019

Evenses – In-house training & social advertising